OUR CAMPAIGN

Ask About Games supports parents and families to navigate video games and the wider online world safely.

teen playing in video game club

Our mission

For over a decade, Ukie and the video games industry have helped parents and families stay safer online by sharing top tips, expert knowledge, and practical guidance on digital life.

Ask About Games gives parents and families access to a wealth of free information and resources, ensuring families can enjoy their online experiences safely and happily!

Supporting parents and families

To date, we’ve supported almost 3 million parents through our work, and we hope to support even more going forward. In our latest campaign, we teamed up with ITV Loose Women presenter, comedian and mother of two, Judi Love, to promote our Ask About Games campaign and raise awareness of online safety for children.

Infographic of parental controls

Parental controls work

While many parents know parental controls exist, 83% say they’d like to better understand how to set them up — and that’s exactly where we can help.

Parental controls can be set across devices, apps and broadband to help manage screen time, communication, content and spending, giving children a safer digital experience.

That’s why the video games industry runs the Ask About Games campaign, encouraging parents and families to setup parental controls to stay protected. 

Judi love with power up pact

I’ve often negotiated with my son about the time he spends on video games! All parents know the struggle of trying to encourage healthy habits, we just want to keep them safe online and happy in themselves.

- Judi Love