Our mission
Children are spending more time than ever online, and it can be hard to know where to start. Ask About Games is here to help parents and families navigate the digital world safely.
Explore top tips, expert knowledge, and answers to questions about video games and the wider online landscape.
























Ask About Games is a decade-long campaign powered by Ukie, the trade body for the UK video games industry, and is supported by games businesses and industry stakeholders. Our mission is simple, to support parents and families to navigate the world of video games safely.