Ukie and games industry launches new summer campaign

The UK video games industry launched ‘Parent Power Ups’ a new campaign which offers families support and guidance on how to use parental controls that help manage screen time, in-game purchases, online interactions, and access to age-appropriate content. The campaign coincides with the start of the summer holidays, when suddenly parents are presented with weeks of empty time to fill to keep their children occupied, while the juggle of the day-to-day continues.

Watch the campaign video here.